Find answers to everything you need to know about MAX.
Your MAX registration includes a full conference pass and admission to:
Yes, breakfast and lunch are provided to all attendees over the main conference days (Wednesday– Friday, Oct 18–20)
Buffet options will be offered at the Welcome Reception on Wednesday and at the Bash on Thursday
All costs for air transportation and hotel accommodations are the responsibility of the attendee.
Please go to the registration page and enter your promo code on the initial opening screen. Once you've entered your code, you will be prompted to complete your profile information, then package/pass selection to complete your registration. Hotel booking can also be completed at this time.
Please refer to the pricing page and FAQs to see if you qualify for any of our pass discounts such as Education, Government, Non-Profit, Creative Cloud member and International.
Please contact customer support. A registration code can only be entered at the beginning of your registration. Customer support will be able to determine if the discount can be applied to your registration.
Contact Customer Support at firstname.lastname@example.org if your code is not working. If you received a code from an Adobe contact reach out to them directly to confirm the code.
As a registered conference attendee, the minimum age to attend is 18 years. If you are purchasing a guest pass, the individual must be 21 years of age. If childcare is needed, contact your hotel directly to make arrangements.
After you register online, you will receive an automated email confirming your registration. You can pick up your badge at Registration, located in the Venetian Ballroom during hours of operation. You will be required to show a government-issued photo ID, such as a driver’s license or passport. MAX passes will not be mailed.
We’ve added extended registration hours for your convenience. Register anytime during these hours and beat the rush on Wednesday morning.
|Monday, Oct 16:||7am–5pm|
|Tuesday, Oct 17:||7am–8:30pm|
|Wednesday, Oct 18:||6:30am–8:30pm|
|Thursday, Oct 19:||7am–7:30pm|
|Friday, Oct 20:||7am–5:30pm|
To update your MAX account, including your personal contact information, hotel reservations, and your MAX schedule selections, sign in with your email that you used to set up your MAX registration.
|Early Bird price (through July 31, 2017)||US$1295|
|Advance price (August 1 through August 31, 2017)||US$1395|
|Full price (September 1 through October 20, 2017)||US$1595|
|Early bird group pricing (through July 31, 2017)||$895|
|Regular group pricing (after August 1)||$995|
MAX 2017 offers a group discount program when you register a group from your company. Multiple packages for attendee groups of 3 to 10 and for attendee groups of 11 and more can be purchased directly through registration with a credit card. Once the attendee purchases the group package, registration codes will be automatically generated and given to the attendee at the end of the registration process.
This offer cannot be combined with any other offer, package, or promotion codes. You may choose to pay with the same credit card for the multiple registration fees or use individual credit cards for each transaction. If your company does not allow payment by credit card, please contact customer support to additional options.
Yes. Preconference labs are an additional charge. Preconference labs are only available with the purchase of a full conference pass. The labs are US$595 per full day preconference and US$295 per half day preconference. In addition, there are two preconference bundles that include a full conference pass plus the preconference lab. The Russell Brown@MAX preconference bundle price is US$1995. The Creative Cloud@MAX preconference bundle price is US$1795. You can sign up for preconference labs and bundles when you register for the conference.
Note: Discounts (including education and government pricing) do not apply to Russell Brown and Creative Cloud bundles.
Registered MAX attendees are permitted to purchase one guest social pass. Evening events (guest passes) are not available for individual purchase. Guest passes may be purchased at any time. Guests must be 21 years or older and accompanied by the MAX registrant who purchased the guest pass. Guest passes have access only to the following evening events:
Only ONE (1) discount may be applied to an individual registration. Under no circumstances can any of the discounts be combined. The Russell Brown and Creative Cloud preconference bundles are not discounted. Your registration must be paid in full before the Early Bird and/or any other discount deadlines in order to receive the pricing for those discounts.
All registration fees for Adobe MAX 2017 are in U.S. dollars. Conference registration fees will be accepted with a valid credit card: American Express, MasterCard or Visa only.
Attendee substitutions from the same company may be made at any time at no charge. Substitution requests for individuals outside the company will not be granted.
Please follow this procedure:
Send an email to Public Relations at email@example.com with inquiries regarding attendance as a press member. For inquiries regarding attendance as an analyst, send an email to Industry Analyst Relations at firstname.lastname@example.org. Adobe does not archive information on registered press and analyst attendees from previous MAX conferences, so you will need to provide your credentials in your correspondence.
To receive a visa invite letter you must register first, then request a visa for MAX through our Contact Center at email@example.com. If you do not receive a visa in time to travel to the United States for MAX, your registration fees will be fully refunded.
All lost badges are subject to a $150 replacement fee. If you find the badge and return it, we will refund the fee.
MAX Event hotels
The Venetian and Palazzo are the event hotels. Both are connected to the conference meeting space. They are unique to the Las Vegas Strip, as 4-diamond all-suite hotels that offer an array of high-end amenities integrated under one roof.
The discounted hotel block will fill quickly, so book your room early. Room rates are based upon availability and special rates expire at midnight Sunday, September 24, 2017. To take advantage of our discounted negotiated rates, you must book through the MAX registration system.
Resort fee includes unlimited local/toll free calls and in-suite internet access, complimentary daily newspaper and daily access for two adults to the fitness facility within the Canyon Ranch SpaClub.
This fee is required by the Venetian/Palazzo and is not optional. This fee is lower than the hotel’s typical resort fee ($39) as part of your reservation through the MAX registration system.
No. The Venetian and The Palazzo have completely separate entrances and front desks. Please check your final details communication carefully before arriving at the hotel and inform your cab driver of your assigned tower.
Both hotels offer comparable all-suite accommodations that are very similar in size and amenities, but differ in décor. The Palazzo hotel itself is smaller than The Venetian but shares the same unique Italian feel. Both hotels are within the same walking distance to the convention center and all of the restaurants, casinos and other hotel features are connected under the same roof and can be accessed from either tower. See hotel map for more location details.
If your reservation is booked through the Adobe MAX portal, the hotel will be charging one night’s room/tax as a guarantee for your reservation during the week of Sept. 24, 2017 and will be applied to your stay. If you fail to cancel at least 72 hours prior to your scheduled arrival date or you fail to check in at the hotel on the scheduled arrival date, this deposit will be forfeited.
All hotel billing and invoice receipts will be provided by the hotel. A one night deposit will be charged to your credit card the week of September 24. The hotel can provide a receipt for this single charge, if needed. The deposit charge will be applied to the overall cost of your hotel stay. Your entire hotel expenses will be charged at the completion of your stay. A final bill and receipt will be generated at that time. If you need extra copies or additional documentation of your hotel expenses, contact the hotel directly.
Note: Your hotel expenses will not be charged when you reserve your hotel in registration. The credit card will be used to hold the hotel.
Upon check-in, the hotel will authorize $100-$150 per night onto your debit/credit card on file in order to access in-suite amenities, including phone, movies, refreshment center, and also for any hotel dining outlets charged to your suite. Any unused authorized funds will be released back to you between 3-5 business days after your departure. Because of this hold, it is recommended that you use a credit card for these authorizations so that your personal funds on your debit card will not be affected during your stay.
72 hours prior to your arrival date. If you fail to cancel by the deadline, your one-night room/tax will be forfeited.
Hotel confirmation numbers will be included in the final details communications the week of October 2nd. Hotels will not have a record of your reservation until after September 28.
McCarran Las Vegas International Airport (LAS) is the main commercial airport for the Las Vegas Valley and Clark County, Nevada. It is located two miles from the Las Vegas Strip and 15 miles from downtown. Numerous transportation options are available.
There are many different transportation options in Las Vegas, including shuttle buses, taxis, car rentals, and limousine services. The taxi system in Las Vegas is very robust, with continuous service available from The Venetian hotel to and from McCarran International Airport. The average cost of a taxi ride from The Venetian to the airport is US$30.
Information regarding Las Vegas attractions and weather can be found at the Las Vegas Convention & Visitors Authority: lvcva.com
The Scheduler is an online tool available for registered attendees to build your personalized schedule of breakouts. You can access it by signing in on max.adobe.com. Breakouts fill quickly, so schedule as soon as possible. The MAX Scheduler will be available starting in June 2017. Onsite note: Space in breakouts will be limited. If you have pre-registered for a breakout, you must arrive three minutes prior to when a breakout begins to secure your seat. Your enrollment in a breakout will be validated and scanned at the time of entry. Anyone who is not pre-enrolled may be asked to wait in an onsite wait line.
If a breakout is sold out, you may add yourself to the online waitlist. Two weeks prior to MAX, all waitlists will be cleared to allow wait listed attendees to sign up for another breakout and ensure their seat. If you remain on a waitlist at that time, you will receive an email notification to alert you that the waitlists have been cleared. If you would still like to try to get into the sold out breakout, there will be an onsite wait line outside of the breakout room. We suggest you arrive 15-20 minutes prior to the breakout start time. Two minutes prior to the start of the breakout, if seats are available, the door monitor will allow wait line attendees into the room on a first-come, first served basis as space allows.
Please note: getting added to the online waitlist does not guarantee you a seat in a breakout. In addition, if you have pre-registered and been confirmed for a breakout via the MAX Scheduler, you MUST arrive at least THREE minutes prior to the breakout start time to guarantee your seat. Otherwise, it may be forfeited to those in the onsite wait line.
To schedule sessions, you will need to log in to the MAX catalog with the username and password you created when you registered for MAX.
Once logged in you can search for sessions by catalog view in the “Browse and Search” tab, applying the various search filters to find what interests you. From there you’ll click on “Scheduling Options” to show the various times the breakout is offered and add one to your schedule. You can also select the “Schedule” tab and click “Edit schedule” to see breakouts by day and click to add them to your schedule.
If the session is a preconference lab (occurring on Monday or Tuesday of MAX), they are only available as an additional purchase through registration. Log back in to the registration portal and click “purchase registration items” to add a preconference to your schedule, while space is available.
If the session is a regular breakout and it does not have a session time, please check back soon as we are publishing and scheduling new breakouts on a regular basis.
To delete a session from your schedule, click on “Edit Schedule” and pull up the appropriate date. Find the session you wish to remove on your schedule, and click the “x” in the upper right hand corner of where the session appears in your schedule. You will receive a message asking you to confirm that you would like to delete your session before the change is final. You can also search for the session in the catalog view and delete it from the scheduling options to the right of the session name.
Swapping a session can be done in either view (Schedule vs. Catalog); however, we recommend the schedule view so that you can see where a session would overlap with others on your schedule before you schedule it. To complete the swap, hover over the session listing you’re interested in adding to your schedule. It will show up as a gray overlay in your schedule to the right if you already have a session scheduled that conflicts. Click the session you’re interested in adding. A pop-up will appear asking if you would like to remove the other session in your schedule and replace it with the new one. Please be advised as soon as you make the swap, you will be removed from the previous session. If it is full with a waitlist, the first person on the waitlist will immediately have the session added to their schedule.
MAX offers breakout sessions geared toward creative professionals with varying proficiencies in Creative Cloud. While our breakouts range in technical level from novice to advanced, we recommend attendees have a solid knowledge and proficiency of Adobe Creative Cloud tools and services in order to benefit the most from the education sessions at MAX.
The MAX Scheduler does not allow for double-booking, even if one breakout is at capacity and you choose to add yourself to the waitlist. We recommend that if there are two sessions you are interested in attending at the same time that you register for the one that has space to reserve your seat.
If a breakout is full, you may elect to add yourself to the online waitlist for that session if the waitlist is open. If an attendee who has reserved their seat in that breakout removes it from his or her schedule, the first person on the waitlist will automatically be added to the breakout and will be notified of this. Two weeks prior to MAX, attendees will be removed from waitlists, and all waitlists will close. Waitlisted attendees will be notified at this time and advised to sign up for an open breakout.
No, the online waitlist does not carry over to the onsite wait line for a breakout. Waitlists will be cleared and closed two weeks prior to MAX. Our onsite wait line policy is as follows:
If you are not pre-registered for a breakout or you are on the online waitlist, you can stand in the onsite wait line outside of the breakout room. We suggest you arrive 10-15 minutes prior to the breakout start time. Two minutes prior to the start of the breakout, if seats are available, the door monitor will allow wait line attendees into the room.
Please note: if you have pre-registered and been confirmed for a breakout via the MAX Scheduler, you MUST arrive at least three minutes prior to the breakout start time in order to guarantee your seat. Otherwise, it may be forfeited to those in the onsite wait line.
No. Please see our onsite wait line policy above.
We do not have waitlists for preconference sessions that you can add yourself to through the MAX Scheduler; however, if you are interested in signing up for a preconference that is full, you may contact customer service to have your name added to the interest list. Much like our waitlist, if someone should cancel, the first person on the waitlist will be contacted and given the opportunity to purchase the preconference.
Our breakout schedule can change all the way up to the conference. We aim to make our final changes a couple of weeks before the conference; however, sometimes unforeseen circumstances can necessitate a last minute time change or cancelation.
Yes. Room assignments are subject to change up until the week before the event. We highly recommend waiting until the week prior to MAX to identify the rooms in which your breakouts take place. The MAX app will also be a great resource onsite to see where the breakouts are happening.
Start times are staggered for a couple of reasons. We find that congestion in the halls is greatly decreased when we do not have sessions and labs starting at the same time because we avoid every attendee moving from one breakout to another at the same time. We also stagger to allow us to have a full schedule. If we did not stagger, we’d have some very long breaks in between some of our start times.
We also try to balance out the schedule so that everyone can still attend the same minimum number of sessions/labs per day, ie: three breakouts Wednesday and four on Thursday, depending on what they choose. We also try to avoid sessions ending at the exact same time labs begin (or vice versa) because then we set people up for failure when it comes to getting to a session or lab by the start and not losing their seat.
Sessions are lecture/presentation-based breakouts. The only thing an attendee may want to bring is a notebook and pen to take notes if desired. For our computer-provided labs, we provide all of the required equipment and files needed to participate. In limited cases, a speaker may reach out in advance of MAX to recommend that you bring a mobile phone or device to take photos, but those cases are limited and will be communicated in advance. For Bring Your Own Device (BYOD) labs, attendees will learn on their own laptops; therefore, it is required that you bring your laptop and/or mobile device (if applicable) in order to participate. Demo files will be provided to attendees in advance to download onto their laptops. An active Creative Cloud membership is also required to participate.
We will post presentations and materials the week before MAX for all breakouts for which we are permitted to share such documents. Some of our speakers are bound by copyright or licensing agreements and therefore do not permit us to make their materials available for download.
Materials will be available for download via the MAX Session Catalog. Attendees must be logged in in order to download the documents.
The tax ID number for MAX is 77-0019522.
To request a W-9 form, send an email to firstname.lastname@example.org.
The event attire is casual. Carry a sweater or sweatshirt in case of cool temperatures in session rooms.
Yes, you can find the MAX conference code of conduct here.
We recognize that MAX is part of a much larger community, and we’re committed to making this an eco-friendly event in whatever ways we can. In addition, The Venetian was awarded a “Gold” designation as a part of TripAdvisor’s “greenleaders” program.
Giveaways are available only to attendees who have purchased full conference passes. Attendees with day passes or social guest passes, Adobe employees, and vendors are not eligible.
For further questions, email to email@example.com.
Groups of 3 or more save with group pass pricing.
Check out the MAX blog to get the latest on speakers, sessions, and more.Read the blog