For a deeper dive into a technology or topic, extend your MAX experience by signing up for a preconference lab or workshop.
Bundled with a MAX full conference pass, these preconference trainings run from one-and-a-half to three days, so you can fully immerse yourself in a topic.
From mobile to desktop, from application to application, and from creative to creative — Creative Cloud makes accessing and sharing your ideas and assets friction-free. This exciting day and a half, project-based, hands-on session explores how Creative Cloud can make your work more efficient, and more inspired.
Learn what’s new in Creative Cloud and incorporate your learning into a hands-on creative project. We’ll dive into Photoshop, Illustrator, InDesign, the Creative mobile apps, and more. Apply the built-in Creative Cloud integrations to get your work done. Turn your ideas and inspirations into production-ready content and incorporate beautiful Adobe Stock assets. And with Creative Cloud your desktop and mobile devices are connected, so you can do great work anywhere.
Bring your post-apocalyptic madness to life with great design and photography.
Russell Brown@MAX is a hands-on course designed for art directors, designers, illustrators, and photographers to learn advanced imaging techniques. Led by Adobe Principal Creative Director and world-renowned Elvis impersonator Russell Brown, along with his distinguished team of creative desert dwellers, you’ll work with some of the best designers and instructors in the industry.
This year’s MAX MADNESS-themed training shows you how to capture, edit, and composite compelling black light pillows, printed on velvet fabric. Yes, the 70’s returns to this year’s event.
Using the latest desktop and mobile applications, we’ll capture, edit, and turn your mad MAX vision into compelling graphic imagery. We’ll print our glow-in-the-dark velvet posters using a Roland printer and display them for the entire MAX audience to see.
When we’re done, you will have mastered new skills in advanced image editing and discovered unique ways to use Adobe’s latest mobile tools.
Taught using Apple iMac computers, Russell Brown@MAX features a limited class size and an intimate, inspiring environment for in-depth instruction.
Bring your own MAX MADNESS costumes inspired by Las Vegas and get ready for a wild ride through the desert wasteland.
Each designer will create their own wasteland-ready t-shirt on an Epson garment printer. Remember - there are no rules. Get wild and get crazy!
Monday, 9am–5pm, Tuesday, 9am–5pm, Wednesday, 1pm–5pm
Preconference courses give you the time to go deep with a product or skill. They are full-day and half-day presentations, demonstrations, and hands-on exercises led by Adobe and industry experts. We’ll provide the equipment; all you have to do is show up.
(Preconference courses are an additional fee to the conference fee.)
Expand your creative repertoire by learning how to shoot professional photos and use them to build both photo-realistic and surreal composite images. Join internationally recognized Sony Artisan photographer, artist, author, and educator Katrin Eismann and photographer, educator, author, and compositing artist Seán Duggan as they guide you in this action-packed hands-on preconference course.
You’ll start by learning how lighting, posing, and framing subjects can make the difference between good and great photography. Then you’ll spend time shooting photographs of models and artifacts in a variety of settings — gaining shooting techniques and learning how to take photos that work better for compositing. You’ll have the chance to experiment with professional Sony mirrorless digital cameras, posing, lighting, props, and backgrounds. Back in a lab, you’ll learn Photoshop compositing techniques to bring your ideas to life. Using the photos you took and Adobe Stock images, you’ll create a composited poster that reflects your vision of 'other worlds, dreams and realities'. The group will share its work in a slide show at the end, and you’ll leave with your printed poster.
You'll learn new skills and immediately put them to use to create imagery that exceeds what you previously thought was possible. No previous photography experience is necessary, but an intermediate understanding of Photoshop, selections, and layers is strongly recommended. Please bring a camera or a phone and all required cables or card readers.
Type: Mac lab & Photoshoot
Instructors: Katrin Eismann & Seán Duggan
User experience is the key to business success. The pressure on designers to deliver a compelling and seamless journey across a myriad of devices and possible outcomes is higher than ever. And the modern design process is a complex one: user research, information architecture, wireframing, interaction, visual design, prototyping, and user testing. See how Adobe Creative Cloud applications, including Photoshop, Illustrator and Adobe XD, make it easier to design and prototype experiences that can be shared with and tested by users and stakeholders before moving into production.
In this session, which combines hands-on work and lecture, you’ll learn:
Type: Workshop and Mac lab
Good design needs good typography and great design needs great typography. Individual letters are the base for nearly all forms of communication and by understanding how today’s letterforms emerged, we can better design letterforms for the future. In this pre-conference workshop, stretch your creativity by designing a unique and totally distinctive letterform. You’ll begin with an abstract form derived from everyday objects and then grow and refine your form in accordance with how alphabets of the world have evolved. The abstract beginning of the letterform will become real as it is adapted and modified. Your creativity will expand as your glyph evolves.
By the end of this pre, you will:
Instructor: Dr. Shelley Gruendler
Don’t miss this fun, hands-on class where you’ll create a range of dynamic media that’s perfect for the web and social media. Join Richard Harrington and Pamela Berry as they show you how to create media that is unique and engaging using a DSLR or Mirrorless camera and applications like Premiere Pro, After Effects, and Photoshop. This class is perfect for all experience levels and features hands-on learning where users will capture images and video onsite and transform it into dynamic online content.
Type: PC lab
Instructor: Richard Harrington
Type: Mac lab
Instructor: Dani Beaumont
Learn the techniques to create a character just like those in animated films. Former Disney animator/director Aaron Blaise will teach you how to create a compelling animal character. During this hands-on preconference lab, Aaron will take you through his step-by-step process for creating unique creature designs in Photoshop. He’ll demonstrate concepts and techniques, and then you’ll apply them to your own project. You’ll leave with a creature you can be proud of. Participants should have a strong background in Photoshop and be ready for a fun learning day.
Type: Mac lab
Instructor: Aaron Blaise
A UX design system that scales is critical for teams to use as a common design language, to build products in an efficient and flexible way, and to deliver consistent experiences that users can easily understand. UI kits are not the solution to this challenge of consistency and collaboration. How can we as designers lay the foundation that achieves this vision and allows for unique design solutions?
In this full-day, hands-on workshop with designer, developer and trainer Brian Wood, you’ll learn a process for creating a design system using Adobe XD, Illustrator, and Photoshop. You’ll discover where to find inspiration, how to determine the right elements and components for your system, ways to accommodate multiple teams and stakeholders, and how to test your system.
Working with Adobe XD, Photoshop, and Illustrator, you’ll learn best practices to build your design system, from creating artboards for your projects in XD and adding content from Photoshop and Illustrator, to testing, sharing and exporting final XD projects.
Type: Mac lab
Instructor: Brian Wood
We’re skipping the darkroom. Shoot, we’re even skipping the computers. The prints we will be making will revolve around customizing an exclusive version of a poster for Death Valley National Park from the NPS 100 series by Type Hike. We are going to incorporate your real live drawings with existing prints to make truly unique prints! Mama will be providing you screens for screen printing, linoleum for cutting, and National Park-based art. All you need to show up with is inspiration. We’ll be drawing, carving, and exploring techniques with screens to avoid the darkroom since we won’t have one. You’ll leave with a basic understanding of screen and linoleum cut printing, a stack of prints from both processes to prove it, and quite possibly some inky hands.
Instructors: Nick Sambrato